> For the complete documentation index, see [llms.txt](https://i-boss.gitbook.io/main/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://i-boss.gitbook.io/main/ad/banner/tips.md).

# 광고 소재 제작 가이드

**광고 집행, 제작부터 꼼꼼하게!**

배너 광고부터 단톡 광고까지, 각 광고 유형별 **규격, 용량, 형식 등 제작에 필요한 모든 정보**를 정리해두었습니다.\
광고 집행 전 꼭 확인하시어, 빠르고 정확하게 준비해보세요.

<table><thead><tr><th width="120.390625" align="center">광고 타입</th><th width="104.796875" align="center">형식</th><th width="109.76171875" align="center">용량</th><th width="194.2421875" align="center">규격</th><th width="217.33203125" align="center">기타</th><th data-hidden align="center"></th></tr></thead><tbody><tr><td align="center"><mark style="color:blue;"><strong>메인 배너</strong></mark></td><td align="center">JPG<br>PNG<br>GIF</td><td align="center">최대<br>150KB</td><td align="center">1320 x 200 px</td><td align="center">보더 라인<br>사용 금지</td><td align="center"></td></tr><tr><td align="center"><mark style="color:blue;"><strong>서브 배너 A</strong></mark></td><td align="center">JPG<br>PNG<br>GIF</td><td align="center">최대<br>150KB</td><td align="center">600 x 400 px</td><td align="center">보더 라인<br>사용 금지</td><td align="center"></td></tr><tr><td align="center"><mark style="color:blue;"><strong>서브 배너 B</strong></mark></td><td align="center">JPG<br>PNG<br>GIF</td><td align="center">최대<br>150KB</td><td align="center">250 x 100 px</td><td align="center"></td><td align="center"></td></tr><tr><td align="center"><mark style="color:blue;"><strong>팝업</strong></mark></td><td align="center">JPG<br>PNG<br>GIF</td><td align="center">최대<br>150KB</td><td align="center">1200 x 1200 px </td><td align="center"></td><td align="center"></td></tr><tr><td align="center"><mark style="color:blue;"><strong>대행 의뢰</strong></mark> <br><mark style="color:blue;"><strong>상단 배너</strong></mark></td><td align="center">JPG<br>PNG<br>GIF</td><td align="center">최대<br>150KB</td><td align="center">452 x 164 px</td><td align="center">좌,우 여백 30 px <br>상,하 여백 40px<br>배경색 (흰색)<br><br><a href="https://www.i-boss.co.kr/down/iboss_bn(4)_guide_452x164.psd">PSD 파일 다운로드</a></td><td align="center"></td></tr><tr><td align="center"><mark style="color:blue;"><strong>모바일</strong></mark> <br><mark style="color:blue;"><strong>메인 배너</strong></mark></td><td align="center">JPG<br>PNG<br>GIF</td><td align="center">최대<br>150KB</td><td align="center">640 x 200 px</td><td align="center">보더 라인<br>사용 금지</td><td align="center"></td></tr><tr><td align="center"><mark style="color:green;"><strong>단톡</strong></mark> <br><mark style="color:green;"><strong>메시지 광고</strong></mark></td><td align="center">TEXT</td><td align="center"></td><td align="center">1,000자 이내</td><td align="center"></td><td align="center"></td></tr><tr><td align="center"><p><mark style="color:green;"><strong>단톡 퀴즈형</strong></mark></p><p><mark style="color:green;"><strong>선물게임</strong></mark></p></td><td align="center">TEXT</td><td align="center"></td><td align="center">질문 : 30자 이내 <br>정답 : 보기 4개, 20자 이내</td><td align="center"></td><td align="center"></td></tr><tr><td align="center"><mark style="color:green;"><strong>마케팅 뉴스</strong></mark> <br><mark style="color:green;"><strong>단톡 메시지</strong></mark> <br><mark style="color:green;"><strong>광고</strong></mark></td><td align="center">TEXT</td><td align="center"></td><td align="center">500자 이내</td><td align="center"></td><td align="center"></td></tr><tr><td align="center"><mark style="color:green;"><strong>단톡</strong></mark> <br><mark style="color:green;"><strong>상단 고정 광고</strong></mark></td><td align="center">TEXT</td><td align="center"></td><td align="center">1,000자 이내</td><td align="center">상단 고정 시 <br>20자 내외 앞부분만 <br>노출됩니다.</td><td align="center"></td></tr><tr><td align="center"><mark style="color:purple;"><strong>단독 뉴스레터</strong></mark></td><td align="center">이미지<br>HTML</td><td align="center"></td><td align="center">가로 630 px</td><td align="center">아이보스 뉴스레터<br>폼에 맞춰 발송됩니다.</td><td align="center"></td></tr><tr><td align="center"><mark style="color:purple;"><strong>큐레터 내 광고</strong></mark></td><td align="center">TEXT<br>이미지</td><td align="center"></td><td align="center">900 x 507 px</td><td align="center">큐레터 내 광고 규격에 맞춰 <br>발송됩니다.<br><sub>※ 가이드는 안내 시 전달드립니다.</sub></td><td align="center"></td></tr></tbody></table>


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